Attorney General Headshot
Attorney General Seal

Attorney General Jackley Launches NO.METH.EVER. Initiative

FOR IMMEDIATE RELEASE:   Monday, July 24, 2017    
CONTACT:  Sara Rabern (605) 773-3215   

PIERRE, S.D. –  Attorney General Marty Jackley announced today the release of the NO.METH.EVER. campaign contest winning entries.
“The national drug epidemic is impacting our communities at home in South Dakota. We are fighting back with a creative anti-drug campaign to spread awareness in our classrooms and communities. Please join in by visiting our website www.nomethever.com and help push back on addiction,” said Jackley.

In the Fall of 2016, the Attorney General’s Office along with their law enforcement partners sponsored a statewide Methamphetamine Awareness Campaign contest. The goal was to create innovative anti-meth messaging by way of a college and university competition. The competition was set up in two separate phases. First phase focused on PSA/Storyboard messaging and the Second Phase was a full social media campaign.

Phase One winner, Haley Westphal of the University of South Dakota, winning storyboard entry ‘this wasn’t supposed to be my life… Meth changed that for me’.” will run statewide in a PSA format. 

Phase Two winner, team of Taylor Wallace and Brooke Christenson of Augustana University, took the Phase One winner’s message and created a full social media campaign including videos, daily social media posts, budget and more.  Pieces of the winning entry can be found at the new anti-meth website www.nomethever.com. We encourage you to check out the new website and to follow our twitter account at sdatg@nomethever.

Partners in the anti-meth prevention efforts include the Attorney General’s Office, South Dakota Police Chiefs’ Association, South Dakota Sheriff’s Association, South Dakota Department of Public Safety and the South Dakota U.S. Attorney’s Office.

-30-