2014 Senior Citizen Handbook


To order your free copy of the Senior Citizen Handbook, call 1-800-300-1986 or email consumerhelp@state.sd.us

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Division of Consumer Protection

The SD Division of Consumer Protection consists of an Assistant Attorney General, a director, five investigators,  and a complaint intake specialist, all of whom work under the direction of the Attorney General.

2013 Consumer Protection Stats

In 2013 the Division of Consumer Protection recovered $9,446,810 for consumers. The Division fielded 30,677 consumer inquires including phone calls, emails and correspondences.

Duties & Responsibilities

 The major responsibilities of the Division of Consumer Protection are:                        

  • Investigate false, misleading, or deceptive trade practices         
  • Enforce consumer laws designed to protect the public and legitimate business community
  • Enforce statutes relating to buying clubs, telephone solicitation, telemarketing, and sweepstakes 
  • Advise consumers of their basic rights under consumer laws
  • Distribute consumer education materials
  • Assist in the preparation of legislation designed to protect consumers
  • Participate in multi-jurisdictional actions with other state and federal law enforcement agencies
  • Advise consumers of complaints on file against specific companies

National Consumer Protection Week 2013

Consumer Financial Protection Bureau

National Mortgage Settlement


Click anywhere in the picture or press release for more information.

Featured Stories

The South Dakota Attorney General's office prosecutes some big cases from murder to kidnapping.  But one small division within the office works tirelessly on less glamorous cases, all for the state's consumers.