Attorney General Headshot

Attorney General Jason R. Ravnsborg

Attorney General Seal

AG Larry Long Joins 50 AGs in Announcing Availability of Grants Funded by 2004 Settlement With Pfizer Division

Attorney General Larry Long Joins 50 Attorneys General in Announcing Availability of Grants Funded by 2004 Settlement With Pfizer Division Over Improper Off-Label Drug Marketing

PIERRE, S.D. –  Attorney General Larry Long today announced that up to $14.9 million in grants are now available as part of the 2004 Consumer Protection settlement with Warner-Lambert (a division of Pfizer Inc.) resolving allegations of deceptive “off-label” marketing of the blockbuster drug Neurontin©.  

The May 2004 consumer protection settlement that served as the source of funds for these grants was part of a $430 million global federal and state settlement involving allegations that Warner-Lambert, now a division of Pfizer, engaged in improper off-label marketing of Neurontin.  The consumer protection share of the global settlement was approximately $40 million; seventy five percent of this money will go either into the grant program or toward a corrective advertising program to provide balanced information to consumers and prescribers about Neurontin and similar drugs.

These grants represent the first phase of a multi-phase funding strategy developed by the Special Committee.  Phase One of the strategy focuses on drug marketing and drug information through educational campaigns targeting prescribers and consumers. This phase will include several rounds of funding, with preference given to programs that are national in scope. 

The goals of this first phase are: 1) to improve prescribing practices by educating physicians, pharmacists and other health professionals about the drug-approval process, drug marketing, and accessing sources of fair and balanced information about drugs; and 2) to enable patients and their families to become better informed consumers of prescription drugs by educating them about the drug approval process, drug marketing techniques, and how to access fair and balanced information about drugs.

Phase Two of the funding strategy will focus on conditions, specifically seizure disorders and psychological conditions, for which Neurontin has been prescribed.  The details of the second funding phase will be developed in greater detail as the program progresses.   

Proposals can be submitted by individual states or a group of states or other governmental entities; academic institutions; or not-for-profit organizations that have current section 501(c)(3) non-profit status and have expertise and experience in health-related or consumer protection issues.  Non-profit organizations must also submit written support for their request from the Attorney General of a state in which the organization operates.  

Requests for Application may be found at and at  The deadline for submission for these Phase One grant proposals is October 7, 2005.